core values

 At IMACorp, inspired by our brand identity — BeWiser Philippines — our core values define who we are, how we operate, and how we fulfill our mission to provide accessible, affordable, and impactful insurance solutions for all. Each letter in BEWISER PH reflects the principles that guide our organization and the relationships we build with our clients, partners, and communities.

B – Boldness

We take bold and decisive steps in innovating and creating inclusive insurance solutions that ensure financial protection reaches even the most underserved sectors of society.

E – Excellence

We pursue excellence in all aspects of our work — from customer service to product development — upholding the highest standards of quality and professionalism for our clients and partners.

W – Wisdom

We make wise, informed, and ethical decisions, always guided by what is best for our policyholders, partners, and stakeholders.

I – Integrity

We uphold honesty, transparency, and accountability in every action, ensuring that our business practices reflect the highest ethical standards.

S – Service

We are deeply committed to serving others by making insurance accessible, beneficial, and relevant to individuals, families, and communities across the nation.

E – Empathy

We care genuinely about the people we serve. Our products and services are designed with compassion and understanding to address real-life needs and challenges.

R – Reliability

We earn trust through consistency and dependability — delivering on our promises and providing steadfast financial protection and support.

P – Partnership

We believe in the power of collaboration, working closely with businesses, organizations, and communities to expand the reach of financial security and shared success.

H – Humanity

We are driven by a profound sense of social responsibility, ensuring that our efforts contribute to the well-being of society and the advancement of the greater good.

At IMACorp, we live by these values every day — building a future where insurance is not just a product, but a promise of protection that is ethical, inclusive, and within everyone’s reach.